GLA goes social.

Opening credits of the new Mercedes Benz initiative.

Mercedes-Benz | GLA Social Drive Experience

Mercedes - Benz Italia has launched an interesting initiative to discover to the Italian the new GLA.
It was possible to test the car to 21 people who later issued a short interview.
These 21 events were held in different days and locations in order to know the opinion of the people and with the intent to pass a really important day.

Mercedes-Benz | GLA Social Drive Experience Image 0

Mercedes-Benz | GLA Social Drive Experience Image 1

Mercedes-Benz | GLA Social Drive Experience Image 2

Mercedes-Benz | GLA Social Drive Experience Image 3

Direction: Arturo Vittorioso, Arnaldo Funaro

Producer: Emily Szereda

Illustration: Simone Macciocchi

Animation: Serena Paratore

Agency: Gruppo Roncaglia

Creative Director: Arturo Vittorioso

Art Director: Simone Macciocchi

Copywriter: Elisa Caracciolo

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